Types of reports of social networks that needs your customer

Do your clients ask you a report of activity on social networks and do not know exactly what to offer? Today most of the clients that hire Social Media services require reports of your account activity and the community have in social networks .

What is the best way to present the customer with the results?

The best way to reach customers give a summary of activity on social networks is a report. Are already known Social Media reports, there are even specialists-usually the Social Media Analysts- responsible for this work. Reports can be presented as a written or as a PowerPoint document, but most importantly do not forget that the customer receiving the report must be able to interpret what is being said.

Often presented graphs without more, and not accompanied by an explanation of what each thing, or how evolution is interpreted, and this usually does not serve the customer to know how your brand in networks social.


To generate a report you must consider the 2 large fields discussed , as each area requires a type of analysis:

  • Content.
  • Users.

Analyzing each of these large areas and removing all interesting for the customer and brand information, you can generate a report that provides value. Once you have the metrics and graphs regarding both content and users, you just have to mount the report.

But why settle for just making an analysis of the presence of the brand in social networks? A study of online brand presence is mandatory, but competition report on the impact of the news in the sector or the market itself, can greatly enrich your marketing strategy online and offline.

Then I will tell you 4 types of reports you can do in each situation.

Types of Reports

The main reports are generated and which may be of interest to a brand have to do not only with their online presence, but also with actors in its environment: its community of users, the sector in which the mark moves and competition. On this basis the following reports can be created:

Analysis of presence online

This study is essential to know the status of the brand in different social networks. To do this it is necessary to know the activity of the brand in every social network and the reaction of the community around the brand. so you can establish a relationship in behavior of the community according to the contents published, for example.

Data are interested in knowing more in this analysis are:

  • The size of the user community.
  • The number of publications made by the brand.
  • The interactions of the community activity and reaction.
  • The engagement generated.
  • Major users involved.

Analysis of the user community

Sometimes you may be interested to do a detailed analysis of the user community that follows the mark in each social network to adapt content and publications to the interests and profile of users . This analysis provides insight to users who follow the brand, to see if the stated goals of conquering the target audience and generate engagement with him are achieved.

The data of most interest:

  • Age range.
  • Language.
  • Geographical area.
  • Interests.

Analysis of impact of a story (user feedback)

When a sector is affected in some way by shocking news, it is important to analyze the impact that this information may be causing among the user community. This analysis is also known as report climate of opinion.

Sometimes an action of competition, a sanction to a company or industry legislation comes into force may encourage the community to comment and share content on social networks. This is a source of ideas and suggestions; also allows to know which users are concerned for the sector and helps position.

The data that interest in this type of analysis are:


  • Evolution of the content.
  • Topics of conversation.
  • Community sentiment.
  • Content that is shared profile.
  • User activity.

Such reports will guide you when making strategic decisions, and get knowledge of:

  1. How your users behave.
  2. What is the competition doing.
  3. How customers react.
  4. What the community thinks.

This way you will guide actions and communication of your customers and anticipate how the market may behave in the near future.

How do you perform reports Social Media for your customers? Do you use any tools or templates you do?

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