5 New Ways to Use Your Marketing Automation Platform


The first thing which comes to mind when we talk of marketing automation is taking new leads – making new prospects and converting them into your regular customers. Well, the fact is that marketing automation has a lot more to offer apart from the making new customers.

There is no denying the fact that lead generation is the basic aim of marketing,but, for many companies, it is more than that. Businesses have adopted automation techniques to get involved with their active customers in pursuance to convert them into loyal,long-term customers.

Apart from the generating leads, there are some other ways the marketing automation platform can be brought into use. A few of them are:

One-on-One Relationship

Marketing automation helps you enjoy a better one-on-one relationship with your customers. With the insight information to their social media likes and followings, you can become familiar with their interests. This gives you the freedom to hit them with full preparation. You can build a different proposal for every single prospect and customer of yours, depending upon his areas of delight.

A direct relationship maintained with an individual customer will make him more valued and admired. This will increase his interest in your product and services.

Hire New Talent

A talented individual will help your firm grow. He will reduce your burden by taking the responsibilities on to his reliable shoulders. Automation software can help you reach out one. Most of the emerging companies use it to reach out to new potential customers to spread their message and information about their services. But in the case of leading firms, they are using automation to reach out to the best talent present in their vicinity.

Automation helps you manage a proper data of the talented individuals. When needed, you can dispatch them the word via email or other sources about your interest in their services. You can include convincing proposals in your messages to lure them towards your company.

Promote Subscriber Engagement

You are subscribed by your current customers or potential prospects. They are your biggest asset. Staying in a regular touch with them is important as it ensures they remain aware of your upcoming products and services.
The best way to keep your customers informed is by press release or weekly guides and magazines which you could send them after repeated intervals. These online magazines should include all the information about your upcoming services which should tempt your potential customers to remain loyal.

Monitor Customer Complaints from Social Media

Apart from direct engagement with your customers through targeted emails, you can link them on the social media as well using automation techniques. Many automation software have social media monitoring tools. This allows you to remain aware of who is talking about your business on social media. You can get in a conversation with your social media subscribers and answer all their questions and quarries which they ask regarding your business.

An automation software gives you all-round performance when it comes to marketing your products and services to the public.

Manage your Content

You can successfully tailor your contents depending upon their work ability. For instance, if you’re engaging with your customers using videos, written content, prints, or emails then you can figure it out that which one of them is producing more results.

This helps you focus more on that one facet which attracts most of your customers. You can also direct them to do actions by inserting texts like, click here, download here etc. Your call to action is a necessary thing to persuade someone to do something online.

Since you’re in control of direct and indirect engagements with public through these automation software, the fate of your business is totally in your hand. You can adopt already successful strategies or you could improvise to build new strategies. The world of marketing automation is full of opportunities, waiting ahead of you.


Sandeep Das is a Tech blogger who writes primarily on CRM, Marketing Automation and covers the entire gamut of Marketing. He is an Electronics Engineer with a Master’s degree in Communications, Journalism and Management. When he is not writing he is found reading articles and blogs written by others. An avid technophile and app lover, Sandeep is fascinated by all the latest trends, innovations and happenings in technology.

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