Want to Make More Money? Improve Your Retail Sign

Every business owner wants to make more money. That’s just a fact. However, actually turning more of a profit, especially when it’s your slow season, can feel like a pretty challenging prospect.

One of the most important things you can do when it comes to earning more money is one that people often forget – improve your retail signage. Signage is incredibly important, and it can make or break your business, even if you don’t realize it.

Social media and marketing are important, but a good sign is worth its weight in gold. Use these tips to help you design the perfect one or improve the sign you already have.

Is It Big Enough?

When it comes to a retail sign, it’s obvious that the sign needs to grab the attention of people passing by. It sounds too simple, but sometimes enlarging your sign is all you really need to do in order to guarantee a little more business – or at least interest in your business.

This tip is especially important if you have a retail store in a high-traffic area or you’re right off a highway. Believe it or not, a sign is all you need in some cases to get a few extra people through your door each day.

To see if your sign is big enough, you need to go and look at it from where passers-by are seeing it. Enlarging it can be a big expense, but it is one that’s well worth the money if it brings more business your way.

Clarity Matters

Retail signs are supposed to be interesting to the eye, and a sign that’s intriguing will bring more people through your door. That doesn’t mean you want a gimmicky sign that is difficult to read. If a potential customer doesn’t understand what your business does they’ll just forget about you. A potential customer that’s actually looking for you may decide to go somewhere else if your sign isn’t clear as well.

When you’re going to design a sign for your retail store, the most important thing is that it’s easy to read. Yes, you want it to be visually appealing and represent the aesthetic of your company, but people being able to find you and understand what you do is more important than anything else.

Choose a clear font and make sure letter spacing allows for immediate readability.