Branding 101: The simplest ways to make your brand memorable
Taylor Swift is one of the biggest musicians in the world today. She is commanding music charts across the globe with hit after hit. There are others like Beyonce, Michael Jackson and Adele who have been doing that. The only thing that makes these people so successful in the show business is the fact that they know how to package themselves excellently. By the time you are buying that album or perfume that has a celebrity’s face on it, you know exactly what you are getting. There is not a single day that you will buy a Beyonce album and then find that it is Taylor Swift.
Musicians are brands. When you buy their music you are basically subscribing to their brand. The same is the case with other products. You can tell products from brand A and those that are from brand B. The first way that people know this is by the packaging that the products arrive in. Imagine if Coca Cola’s bottles looked like the regular water bottle. Would the brand be as popular as it is today? The thing that makes Coca Cola memorable is their packaging.
Get people to remember your brand
When you create an advertisement you want people to see it and remember it. However that is going to cost your brand a good amount of money and that does not have to be the case. Remember, the issue of packaging above mentioned? The way you package your products can get people to buy them in tons. It could be by the use of printed boxes or boxes with your brands logo. This is a really simple way of getting your brands name out to the public. There are several reasons why this is a great way to do your branding:
Finding a custom box manufacturer is not all that difficult. The only thing that needs to be done is to get your business’ logo pasted on the boxes that will be used to package your products.
- Works for all products
It does not matter what type of product you are selling. It could be food stuffs, kitchen appliances, electronics and so forth. Boxes exist in different sizes including the corrugate boxes which are hard and rigid and the paperboard boxes etc. A company like thepaperworker.com is able to provide you with a variety of these products easily.
Who said that you have to pay a fortune to promote your brand? When you do a TV advertisement you will have to pay a huge amount of money to have it running during prime time. The same is not the case when you decide to use branded boxes for packaging your products.
- Aesthetic appeal
A printed box or one with a logo is more eye-catching than a blank box. It is unique and it stands out from the mass of products. If you get a good box manufacturer to do that work for you then you can have boxes that are not only branded but also attractive.
Sharon Kasha is blogger on branding matters. She tries to give her readers simple solutions to common branding problems like printed boxes for increasing the visibility of a brand and making it more memorable.