4 marketing strategies to boost your manufacturing business
A strong marketing strategy is the cornerstone of any good business. The manufacturing industry is no different. Recently, there’s been a real uptick in manufacturing companies utilizing modern marketing strategies to boost sales and cut costs. This article outlines the four best marketing strategies to help your manufacturing business keep up.
Harness inbound marketing
Inbound marketing is a marketing methodology that focuses on providing valuable content to leads in an organic, non-spammy way. The days of cold calling are over. With the rise of social media and online reviews, it has become extremely easy for customers to find out about problems or issues with your product. One negative review could be the difference between success and failure.
Your website is the most important place in your marketing plan, and it should be focused on generating inbound leads. According to Hubspot, for every $1 spent on content marketing, organizations can expect an average of $6 in return. If you’re looking into hiring a new sales team, this will also give you a great return on investment.
In manufacturing, inbound marketing can be used to drive sales in many different ways. A manufacturing website with extremely informative content would allow for search engines to prioritize your manufacturing company in the organic rankings, driving more traffic your way. You can also create lead magnets that are specific to manufacturing so when people click they’re immediately interested in what you have to say.
SEO, or search engine optimization, is a way of manipulating the rankings of your manufacturing website in organic search. There are two types of SEO that companies can use to drive more traffic their way: onsite and offsite.
Onsite SEO focuses on providing rich content through blog posts and infographics. Offsite SEO focuses on building links through guest blogging and high-quality content creation. This is a tried-and-true method of boosting organic search rankings for manufacturing websites because it targets the areas most integral to such businesses.
Utilize social media
Social media is an essential tool for manufacturing companies. Platforms like Facebook and Twitter can be used to generate leads and boost sales in a variety of ways. A manufacturing company should look into using paid advertisements on social media, as it can be a very effective way of reaching people that might not otherwise hear about them through the organic rankings. For instance, manufacturers such as Baling Wire Direct (balingwiredirect.com) can target social media trade groups and discussion boards that need products such as baling wire. That way, they’re engaging with their customers on a personal level.
Invest in CRM
Customer relationship management software has been a lifesaver for manufacturing companies of all sizes. CRMs provide manufacturing companies with insights into their customers from their very first interaction to the store floor.
For salespeople, they allow them to quickly see information on who they’re meeting and what they bought last time.
CRMs also make life easier by allowing manufacturing companies to remember their customers’ birthdays or other relevant dates. This is an extremely important way of improving customer loyalty and boosting your bottom line.